Good time management is essential to keeping your salon running smoothly and ensuring your customers remain satisfied. Obviously, no one should feel forced into buying something, so if you hear “you know what? If you want to give a holiday gift, make it something special that won’t cannibalize your January and February retail sales. 8. It’s going through the motions when we’re checking out at a store. Once the service has finished, and you’re ringing up the total sale, use your confirmation statement again. Sell gift cards or gift certificates. She reaches for her heel cream and takes a beat to breathe in the lovely peppermint scent. First, forget the used car salesman attitude about selling in your salon. For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. When it comes to boosting your hair salon’s revenue, selling gift certificates isn’t just a good idea, it’s a ... 2. If you’ve never tried retailing in your salon before, it will take time to change the culture. Retail Training – Practice Makes Sales If you’re still uncomfortable retailing, we suggest starting off by trying to sell a product to your friend or another stylist in the salon. Browse Related Reports: Global Sun Care Products Market 2016-2020 Become a major moneymaker and host 3 different promotions to increase your clientele and increase profits! There is no topic people like to talk about more than themselves. Other salons can become a bazaar all they want. Offer gift cards at a discount. 3 Tips on How to Promote a Nail Salon Business Maximize social media. What’s more, finding the money to invest in state of the art salon equipment in order to compete with bigger businesses is hard. It is much easier for nail salons and mobile nail salons to increase their revenues by diversifying as against increasing the scope of their market. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. Use Facebook, Twitter, YouTube, Pinterest, and other social media pages to promote your discounts. 2. In order for your salon to succeed, you constantly need to build its best aspects (customer service, product offerings, and marketing) in order to carve out your market share. Not only can these clients provide the bulk of your income, but they can also provide … Use an editorial eye to only sell items that make sense for YOUR clients. Have you tried it before? Frequent “nail-ista” program. Running a nail salon brings much competition. It sounds insane, we know, but better to sound unsure and weird in the mirror than in front of your clients. Setting up clients with a home care routine will actually make your job easier, as each visit isn’t a total tear down and rebuild. Increase your prices slightly if you are on the lower end. You may not know this, but Ashley used to train hundreds of people how to sell effectively at one of those big box retailers that opens at 6:00pm on Thanksgiving night. Running a nail salon can be incredibly rewarding—it’s creative, dynamic work and you get to meet great people along the way. Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. Required fields are marked *, Best Strategies To Improve Your Nail Salon Traffic. Get a free Beauty Salon, Hair Salon, Nail Salon business plans template on our Business Plans page. You already have the customer in the salon, they are right in front of a salesperson so it’s time to increase their purchase. Stay current on nail trends and stock new nail polish colors and products so you can offer your customers the latest... 3. That’s what turns a product suggestion into “being sold.”. Giving away what you normally expect your clients to purchase will only devalue the item in the client’s eyes, and increase the amount of time between purchases. Find something about your client that you really like, from her purse to her nail beds, and compliment her on it. About $8.5 billion was spent on nail salon services in the United States in 2017. It is also needed to know that in most cases, nail salons also offer skin care services. No one likes the feeling of being sold to, and we are not going to advise you to put on an “air” or change your rapport with your clients. Ahead of the implementation of prices, convey all your salon guests. Don’t get discouraged. Neither can we. Allinbrand specializes in website development, graphic design and online brand awareness. Some nail salons include complimentary services such as retailing manicure and pedicure related cosmetics and beauty products, and grooming services amongst many others. New businesses are constantly opening, and many spas incorporate nail treatments into a larger menu of services. Salon owners, particularly those with no business education, tend to evaluate their competition based on nothing other than the fact that they are also nail salons, and that’s the wrong way to evaluate a competitor. Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. There is little capital needed to open a salon since it is primarily a service industry. Turn a half empty appointment book to full by building clientele as a nail technician. Raise Your Prices. Expand Your Menu of Services and Treatments. Does she have dry heels but no heel cream? We’d love to hear from you in the comments, along with what additional info about retailing  and skill-building you’d like to see on The Nailscape. Most hair and nail salons have an established customer base. One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices (or for free!). I’m going to pass this time,” that’s fine. Photo credit goes to Gina at Twinkle Farts! 6 Strategies Guaranteed to Boost Revenue for Your Hair Salon. Is she a busy mom who doesn’t take time for herself, thus needing a cuticle oil ritual as a personal investment every night before bed? Can you imagine why she left and entered the world of nails, nail art, and deciding her own schedule? Premium salon brand nail polish sales in the US were almost equivalent to 30% of the total nail polish sales of the market in 2014. How to Increase the Income for a Nail Salon 1. Generally, as a nail tech population, we shy away from the term “sales,” since it isn’t the reason we joined the beauty industry. Here is the sales training 101 tip you must do: train your people to stop in front of a display and recommend products to the customer. 3. Create a referral program. The average price for nail salon services in the United States is $20.93. In order to make more money, you need to sell add-on services that can increase your bottom-line profits in as little as two minutes time. This reinforces the idea of actually using the product, and creates a little bit of accountability for home care, since they know you’ll be looking for improved nails on their next visit. Are you looking for creative ways to make money and boost your nail salon business? But we want to challenge the notion that selling relevant items to our clients somehow makes the relationship more transactional and less personal. It’s being ready with a “no, thank you,” at the register, a “no, thank you” to the perfume spritzer, and a “no, thank you,” when asked if we want fries with that. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Offer only high quality items in your salon. . 1. Salon retail is a hot topic. Providing clients an all-star salon experience keeps patrons happy and your shop successful. Once the client has decided to buy, stop asking them questions. Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales: Avoid the typical sales pitch – We all hate the ‘cold call’ sales pitch, and your customers do too. Give a small candle or an appointment calendar instead of a mini cuticle oil. Resist the urge to overwhelm your clients with a lobby that looks like a craft fair. var switchTo5x=true; Just chalk it up to learning and hone your technique for next time. Often, we can answer “no, thank you,” without even thinking, as we dash our way through a store unencumbered. It is our job as business owners and pros to break the script and begin a conversation with our client that doesn’t come with predetermined responses. Put out the price increase notice on your salon door, reception area, mirrors, and wherever it can catch their eye. There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. Give clients a … THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, What are your strengths and weaknesses when it comes to selling retail? After all, they have built up numerous positive reviews and a secure local reputation, and you haven’t. Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. Consider the steps a customer goes through during a typical cut and color service: Checking in at the front desk These are the people who reliably turn to your shop again and again for the services they need. Opening their decision up to more questions will allow them to question whether they really NEED that hand cream. That being said, you can also overwhelm your client with choice – which we’ve all seen when it comes time to pick a color. In the short-term, discounting might seem like a quick, easy way to bring more clients to your salon. Our top 5 tips can increase your salon business overnight! Good luck! 1. Implement a “frequent flyer” program. Sales takes practice. (Statista) #2. Help your client picture what a wonderful world it will be when she steps out of the shower and onto her memory foam bath mat. New customers don’t like to be left waiting, so if you’re overbooked consistently, they’re likely to get frustrated and turn to someone else. Surefire Ways to Boost Your Salon. stLight.options({"publisher":"wp.a709caa0-8ae0-46c8-bc81-0c87bb18cddb"});var st_type="wordpress4.3"; THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, The annual round up of Black Friday deals is live, @rachel.messick is absolutely killing the nail gam, Smile! Adding sales to the equation can seem to cheapen the relationship we have with our clients and we at The Nailscape completely understand that viewpoint. Once retailing starts to “click” with your clients, the temptation can be to start selling phone cases, home décor, and reusable totes. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES Avoid giving away items you retail as gifts. Considering COVID-19, a salon may present some serious risks. That being said, the manicure and spa industry is incredibly competitive. NAIL IN THE COFFIN: WHY KICK AN INDUSTRY WHEN IT’S DOWN? If it works for them, great. Compare your prices to those of competitors. When salon-goers are looking for their new salon, sometimes they determine that by driving by and seeing the exterior of a salon. You already found out everything you need to know during the ask questions phase. In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: As a final note, once the new customers start coming in droves, make sure you become more efficient with scheduling. Since salons already use high-end products, it’s easy to sell these to customers who want to take better care of their nails at home. But if you want to take your establishment to the next level, it’s also important to find ways to increase your walk-in traffic. Give your sales a bump by offering discounted gift cards. Selling is all about creating a connection with someone in under 10 seconds, so most of us are at an advantage since we have a captive audience and an established relationship with our clients. Ok, you don’t have to take it quite that far, but helping your client picture this product in her daily routine is essential to making the sale. Designate an area where you will keep all of your clients information, computer/filing cabinet/phone etc. For the purposes of this discussion, we won’t be touching on professional products in retail settings, as that is a different topic entirely, for another post. People want to feel good about spending on themselves, so a conspiratorial tone also helps. Beyond Covid-19: A Simple Guide to Take Your Business Online, Local SEO 101: Why Local SEO Matters & How to Start for Small Business, How to Prepare your Restaurant for Re-Opening after Covid-19, Best Practices to Prepare Your Nail – Spa Business for Reopening after Covid-19, The Ultimate Local SEO Guide for Small Businesses in Canada – Free PDF Download, 8 benefits of having professional photography for business, Restaurant Digital Marketing Guide for Beginners – PDF Guide Free Download, Local Event Marketing: How this Traditional Marketing Strategy Can Help Your Digital Business, The True Values Graphic Design Brings To Your Customers. As a salon owner, it’s super important to stay on top of new trends and styles for two reasons: one, because your clients will be asking for them, and two, because new treatments and services will expand your repertoire of services offered. Even if the item being offered is something we want, our reflex to say no is stronger. We’ve helped hundreds of salons, beauty services, and med spas over the past 20 years and have successfully demystified salon advertising for you! It is a truth universally acknowledged that people like choices versus a singular option. How do you approach your clients about purchasing an item from you other than a service? One of the easiest ways to connect is though a genuine compliment. CONSIDER THE SOURCE: HOW TO FILTER OUT BAD INFORMATION, THE UNCERTAIN FUTURE OF THE NAIL INDUSTRY. One big mistake novices make when selling something is second guessing the client’s decision to purchase. Another thing to remember in this point of the sale is to not use a lot of questions. Learn about the Beauty Salon, Hair Salon, Nail Salon and hair care services industries and find information on how to start a Beauty Salon business.Don’t forget you can receive free or low-cost training and free professional business advice from your local Small Business Development Center!. We want to make people feel beautiful, delight them with our skills, and to be seen as a nail care destination for our clients. Give a small candle or an … Polaroid moon n, When it comes to wearing masks... Just please for, Feeling wavy, like what day is it? Have them give you objections to the products, so when a client actually does this, you’re prepared with … Closures could be one reason why online nail product sales are skyrocketing. Best Promotions for Boosting Sales. “This cuticle oil is going to change your life, and I can’t wait to see how great your nails look at your next appointment.” Thank your client for their purchase and reiterate the usage directions. Promote your referral program. You’re on candid camera! Identify the things that aren’t working (outdated scheduling template, improper/broken equipment, outdated products) and … So we’re going to impart this knowledge to even the most anti-retail readers we have, because nail salon retail is a massively untapped resource that you deserve to have working in your favor. A referral program is only effective if customers know … There is no room for fake in this equation. For communicating new prices how to increase sales in a nail salon your chance to share your knowledge, may... Some locations, contribute another $ 5.16 billion to the industry many best practices for gaining and selling! Statistics # 1 the manicure and pedicure related cosmetics and beauty products, and get... Make it something special that won ’ t your position as a nail salon services the! We know, but better to sound unsure and weird in the United States is $ 20.93 SALES Avoid away! 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